Description

Location: Anywhere in Country

At EY, we're all in to shape your future with confidence.

We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

Assistant Director, Financial Services Brand & Marketing

Team: Financial Services Strategic Marketing Programs

Reports to: Financial Services Consulting and EYP Marketing Leader

The opportunity

As the Assistant Director, Financial Services Brand & Marketing, you will own the integrated marketing strategy and activation for EY Financial Services' Digital Assets & Crypto portfolio and other emerging technology priorities. In this role, you will lead end-to-end go-to-market planning and execution across channels, partner closely with senior stakeholders across service lines and sectors and drive measurable outcomes through disciplined performance tracking and optimization.

Your key responsibilities

• Own GTM strategy and integrated activation: Translate priorities into an actionable plan (audiences, messaging, channels, roadmap) and deliver integrated marketing campaigns across owned/digital, thought leadership, and events.
• Define the story: Develop positioning and messaging that translates complex topics into clear, relevant, differentiated market narratives for priority audiences.
• Stay insight-led: Use audience insights, market trends, and competitive intelligence to refine strategy and identify opportunities to deepen engagement and grow market presence.
• Measure, learn, and optimize: Establish KPIs and reporting cadence; apply a test-and-learn approach and translate data into recommendations that guide investment and future strategy; provide executive-ready updates and keep work moving from decision to delivery.
• Mobilize the matrix and protect the brand: Build trusted relationships across service lines, sectors, regions, and COEs to align priorities and deliver outcomes-while ensuring activities adhere to brand standards and required risk management protocols.

Skills and attributes for success

• Partner with senior leaders to communicate priorities and shape strategy and activation plans aligned to firm goals.
• Build post-campaign reporting and insights to improve decisions and performance over time.
• Broad experience across integrated marketing disciplines including digital, social, demand generation, thought leadership, content strategy, events and sponsorship activation, and cross-channel program management.
• Strong business acumen, executive presence, and ability to influence senior stakeholders in a matrixed organization.

To qualify for the role, you must have

• Bachelor's degree in marketing, Business, or a related field.

• 7+ years of B2B marketing experience; professional services and/or financial services experience preferred.
• Demonstrated experience designing and executing integrated, multi-channel campaigns with measurable outcomes.
• Strong project/program management skills; ability to manage multiple initiatives with tight governance.
• Exceptional written and verbal communication skills; ability to simplify complex topics into compelling market messages.
• Proficiency in Microsoft Office (Copilot /Word/PowerPoint/Excel) and modern marketing/analytics tooling.

Ideally, you'll also have

• Digital Assets & Crypto fluency - comfortable with the DA landscape (e.g., crypto, tokenization, stablecoins, digital infrastructure) and able to translate complex concepts into clear, market-facing narratives
• Performance + ABM marketing experience - experience partnering on paid activation (e.g., LinkedIn/programmatic, geo-targeting/retargeting) and optimizing to measurable engagement outcomes (e.g., report views, CTR).
• Strong matrix leadership and stakeholder influence - proven ability to build credibility, align cross-functional partners, and drive decisions/outcomes in a large, matrixed organization.
• Test-and-learn, analytics-forward mindset - comfortable establishing KPIs, running a reporting cadence, and using insights to refine strategy and guide investment trade-offs.
• Light people leadership / oversight experience - experience supervising or leading junior staff or project teams (assigning work, reviewing performance) and providing coaching/mentorship.

What we offer you
At EY, we'll develop you with future-focused skills and equip you with world-class experiences. We'll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more.

• We offer a comprehensive compensation and benefits package where you'll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $96,300 to $180,100. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $115,600 to $204,600. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
• Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year.
• Under our flexible vacation policy, you'll decide how much vacation time you need based on your own personal circumstances. You'll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

Are you ready to shape your future with confidence? Apply today.
EY accepts applications for this position on an on-going basis.

For those living in California, please click here for additional information.

EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.

EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY's Talent Shared Services Team (TSS) or email the TSS at ssc.customersupport@ey.com.
Requisition #: 1696698

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