Description

Location: Anywhere in Country

At EY, we're all in to shape your future with confidence.

We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

Industrials Marketing Associate Director

The opportunity

The Industrials Marketing Associate Director provides end-to-end leadership of the Industrials marketing program, ensuring strategic alignment across all resources, leads, and budget. This role oversees the program holistically to drive impact and efficiency, while maintaining accountability for its strategic direction and execution. As a key member of the Industrials & Energy (I&E) marketing leadership team, this position plays a pivotal role in elevating Industrials sector themes into the cohesive I&E marketing programming and narrative, ensuring that sector-specific initiatives integrate seamlessly into broader organizational messaging. The ideal candidate combines deep sector expertise with advanced marketing technology skills to deliver innovative, data-driven strategies that amplify Industrials' contribution to the overall I&E platform.

Key responsibilities

• Own the Industrials marketing program holistically, including strategic planning, resource management, lead generation, and budget oversight to ensure alignment with business priorities.
• Lead and develop sector marketing strategists and specialists, fostering alignment with Industrials sector goals and broader I&E messaging.
• Oversee creation and execution of multi-channel marketing programs tailored to Industrials, Industrial Products, and Aerospace, Defense & Mobility.
• Champion the use of AI technology, GEO, and advanced marketing techniques for maximum impact.
• Collaborate with sector leaders, service lines, and account teams to gather market insights and drive marketing assets into priority accounts.
• Develop thought leadership and marketing collateral, working with subject matter experts and leveraging multiple formats and channels.
• Integrate Industrials themes into the cohesive I&E messaging platform, ensuring consistency and strategic alignment across all communications.
• Measure, assess, and report on marketing program effectiveness, using data-driven insights to optimize future strategies.
• Foster a culture of creativity, innovation, and continuous improvement within the marketing team.
• Build and maintain relationships with senior management and diverse stakeholders across the organization.

Skills and attributes for success

• Interpret complex business challenges within the Industrials sectors and translate them into actionable marketing strategies and messaging for the I&E platform.
• Make independent decisions regarding campaign direction, resource allocation, and team development, while maintaining active dialogue with stakeholders.
• Recommend new technologies, platforms, and practices to enhance marketing effectiveness.

To qualify for the role, you must have

• Proven success in a large, global, and highly matrixed enterprise-ideally within the Industrials, professional, or financial services industries.
• Deep understanding of Industrials, Industrial Products, and Aerospace, Defense & Mobility sector issues, buyer pain points, and solutions.
• Expertise in account-based marketing and creative campaign development.
• Advanced proficiency in AI-driven marketing, GEO, and emerging marketing technologies.
• Strong leadership and management skills, with experience developing and coaching teams.
• Excellent project management and multitasking abilities.
• Outstanding written and verbal communication skills, with the ability to translate complex technical concepts into compelling marketing messages.
• Ability to influence without authority and produce results across diverse teams.
• Commitment to internal reporting requirements and risk management protocols.

• Lead a geographically dispersed team of sector strategists and marketing specialists.
• Responsible for team development, performance management, and fostering a collaborative, innovative environment.

Ideally, you'll also have

• Occasional overtime and extended hours may be required, especially during major campaign launches or industry events.
• Some travel may be necessary to support sector initiatives and team collaboration.

• Education: Bachelor's degree in marketing, communications, or related field; MBA preferred.
• Experience: Minimum 8-10 years in marketing and communications, with significant experience in Industrials sectors and/or professional services.
• Certifications: Relevant marketing or AI certifications are a plus.

What we offer you
At EY, we'll develop you with future-focused skills and equip you with world-class experiences. We'll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more.

• We offer a comprehensive compensation and benefits package where you'll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $128,700 to $247,800. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $154,500 to $281,600. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
• Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year.
• Under our flexible vacation policy, you'll decide how much vacation time you need based on your own personal circumstances. You'll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

Are you ready to shape your future with confidence? Apply today.
EY accepts applications for this position on an on-going basis.

For those living in California, please click here for additional information.

EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.

EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY's Talent Shared Services Team (TSS) or email the TSS at ssc.customersupport@ey.com.
Requisition #: 1666198

r1d4rh5eu