Description

Job Description:

Our WI Employer and Advisor Marketing team is looking for a Senior Marketing Manager to join the Strategic/Select/Large (SSL) Acquisition and Expansion team to support driving awareness and growth around Fidelity Workplace Consulting and Defined Benefit. As the Senior Marketing Manager, you will report to the Director of Employer and Advisor Marketing within the SSL team.

Please Note: We are unable to provide visa sponsorship for this position.

We will hire this role in Smithfield Rhode Island, Merrimack New Hampshire, Covington Kentucky, or Westlake TX.

The Role

• You will partner closely with a wide network of cross-function internal partners and business stakeholders to support the business' growth and retention objectives
• Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Craft compelling stories and journeys using data to demonstrate to Plan Sponsor clients and their employees how these products can contribute to their company's goals and employee's satisfaction
• Identify, analyze, and report on success metrics and quickly pivot based on results
• Partner with sales and relationship management teams to craft collateral that best position these products to clients and prospects
• Partner with our digital channel, performance marketing and web teams to design, test and evolve creative lead gen and lead nurturing tactics
• Working in partnership with the creative team, develop a holistic, overarching creative brief that captures the insights, competitive advantage and single-minded idea that provides direction to the creative team to meet objectives for advertising and other public facing communications
• Understand and apply legal/fiduciary standards and pending regulatory and legislative considerations that may impact business objectives, while monitoring the competitive market and ever-changing financial environment and outlook
• Support primary business area efforts while also having the ability to flex effort, as needed
  

The Expertise and Skills You Bring:

• 7 years of successfully developing and driving multiple B2B marketing initiatives and campaigns with large cross-functional teams
• Bachelor's degree, advanced degree preferred
• Strong project management skills and ability to work independently to advance projects across multiple platforms, channels, and partner organizations
• Outstanding relationship-building skills with business area, marketing, sales, and relationship management stakeholders
• A digital-first, data-driven approach, with the ability to analyze data and performance metrics and identify trends, insights, and areas of improvement to inform marketing strategy
  

Certifications:

Category:

Marketing
Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles. Some roles may have unique onsite requirements. Please consult with your recruiter for the specific expectations for this position.

Please be advised that Fidelity's business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.



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