Description

The VP of Alternatives Marketing, Global Wealth Alternatives is a senior individual contributor driving an insight-led marketing content strategy for Nuveen's alternative investment platform. Acting as a subject matter authority and alternatives intelligence hub, this role works closely with investment teams and sales specialists to surface and synthesize asset class insights and market intelligence across the full alternatives spectrum and partners across the organization to elevate perceptions and awareness of Nuveen Private Markets among priority audiences across wealth and institutional segments.

Central to this role is active, hands-on participation in the development, production, and amplification of asset class content grounded in genuine investment insight that speaks with authority to the audiences that matter most. This includes developing platform-level materials that articulate the Nuveen Private Markets value proposition, unique selling points, and competitive differentiation - as well as thought leadership, educational content, sales presentations, and digital assets that translate complex alternatives concepts into clear, compelling narratives for financial advisor and high-net-worth audiences. The work is inherently cross-functional - engaging content, brand, events, regional client marketing, and other teams alongside Nuveen's alternatives businesses including Churchill Asset Management, Arcmont Asset Management, Nuveen Real Estate, and others - to deliver integrated programs that move the needle with priority client segments across key regions globally.




Key Responsibilities and Duties

• Create top-tier, differentiated content inclusive of educational brochures, thought leadership, sales presentations and digital assets that effectively explain complex alternative investment strategies and concepts in a clear and accessible manner
• Develop stories and well-told narratives that articulate Nuveen's alternatives value prop and investment approach
• Partner with key stakeholders across product, investment teams, portfolio strategists and global client group teams as well as marketing colleagues to ensure competitive differentiation of capabilities across collateral and campaigns
• Assess market trends, competitive positioning and client behaviors to inform and optimize messaging and content development
• Partner to develop and execute integrated thematic campaigns leveraging full suite of paid, earned and owned marketing levers, including digital, social, email, webinar, advertising, event, sales enablement, etc., in close alignment with client marketing partners globally
• Continually leverage data and real-time learning to enhance materials to optimally support sales execution and ensure proper alignment of resources
  

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
9IC

Required Qualifications

• 5 years of related financial services or asset management experience
• Experience working with wealth audiences, sales and investment teams, plus knowledge of sales process
• Knowledge of alternative asset classes, specifically real estate, alternative credit, private equity, and real assets
• Knowledge of nuanced product requirements for diverse wealth-focused wrappers, inclusive of non-listed REITs, BDCs, tender offer and interval funds, etc.
• Experience working with complex compliance and filing requirements for non-listed public products, e.g. SEC, FINRA and U.S. state filings
• Understanding of fintech platforms/partnerships serving wealth audiences globally
• Established credentials in developing and implementing integrated marketing campaigns
• Strong knowledge of Microsoft Office products

Preferred Qualifications

• 7+ years of related financial services or asset management experience
• Bachelors Degree
• Experience working with wealth audiences, sales and investment teams, plus knowledge of sales process
• Knowledge of alternative asset classes, specifically real estate, alternative credit, private equity, and real assets
• Knowledge of nuanced product requirements for diverse wealth-focused wrappers, inclusive of non-listed REITs, BDCs, tender offer and interval funds, etc.
• Experience working with complex compliance and filing requirements for non-listed public products, e.g. SEC, FINRA and U.S. state filings
• Understanding of fintech platforms/partnerships serving wealth audiences globally
• Established credentials in developing and implementing integrated marketing campaigns
• Strong knowledge of Microsoft Office products
• Knowledge of marketing platforms, e.g. Seismic, Cvent, Workfront
• Cross border and multi-lingual experience/skills
• Management experience
• Demonstrated writing and editing skills with ability to simplify complex concepts with the financial advisor audience

Competencies Required

• Enthusiastic individual, with a collegiate approach, able to work in a culturally diverse organization and at different levels of the business
• Excellent communication skills with the ability to express complex issues succinctly and clearly to business partners
• Strong organizational and leadership skills
• Demonstrates diligence, analytical approach and works proactively to resolve issues
• Able to think independently and challenge in an appropriate manner
• Exhibits influencing skills
• Experience of working on a broad range of matters with a flexible attitude
• Comfortable operating in/with a multi-location and multi-national extended team
• Able to operate under time pressure and multi-task
• Proven ability to network within the business to ensure access to full information

Related Skills

Accountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products/Services Acumen

Anticipated Posting End Date:
2026-06-16

Base Pay Range: $141,000/yr - $197,000/yr

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

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Company Overview

Nuveen is a global investment leader, managing public and private assets for clients around the world and on behalf of TIAA, our parent company and one of the world's largest institutional investors. We invest in the growth of businesses, real estate, infrastructure and natural capital, providing clients with the reliability, access and foresight unique to our heritage. Our prevailing perspective on the future drives our ambition to innovate and adapt our business to the changing needs of investors - all to pursue lasting performance for our clients, our communities and our global economy. Visit www.nuveen.com to learn more about us.

Our Culture of Impact

At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways-because when our people succeed, our impact on clients' lives grows stronger.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary .

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Our full EEO & Non-Discrimination statement is on our careers home page , and you can read more about your rights and view government notices here .

Accessibility Support

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If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: accessibility.support@tiaa.org

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TIAA maintains a drug-free and smoke/free workplace.

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